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Research papers

Using long-term studies in marketing planning

According to Kotler planning means "to decide at the present time what needs to be done in the future." Marketing planning forms part of the overall planning of an enterprise. The marketing-mix being a combination of various kinds of marketing...

Catalogue: Papers 1982: Social Research And Prediction
Author: Walter Tacke
June 15, 1982
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Citation

Tacke, W. (1982a, June 15). Using long-term studies in marketing planning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-long-term-studies-in-marketing-planning